There’s No Such Thing as Corporate DNA

Why you have to be prepared to change everything to endure

In this era of drastic change, it’s a mistake for companies to cling to their so-called corporate DNA. Radical change—evolution with a capital R—is required if companies are to endure.

Why Some Companies Endure and Others Do Not

There are three strategies that distinguish long-lasting companies: innovation, restructuring, and growth. These work as a virtuous circle. A new idea requires you to restructure your portfolio, your organization, and your team. This process creates a new dynamic, leading to growth, which gives you the opportunity to innovate.

Nothing Is Sacred—Only Your Stakeholder Relationships Matter The heart and soul of your company is defined by your relationships with employees, customers, suppliers, investors, and communities.

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