Will you get your news from Apple News or Google or Facebook or Snapchat or Twitter or...

“Now, consumers will go wherever the hell consumers want to go on their time to get their stories."

Google, Facebook, Snapchat, Twitter and now... Apple.

After years of declarations that newspapers are dead, it's clear that the news itself is...not. Every Silicon Valley technology giant wants in on hot headlines these days to look current. Not just that, but they want to host the stories, pictures and videos on their own platforms, along with the lucrative advertisements that usually accompany the news.

What do the actual newspapers do? Send the tech giants their news stories and hope for some trickle-down love.

That's the game. It’s the evolution of news into a digital form, says Jonathan Hunt, vice president of marketing for Vox Media.

“This is really no different than the procession of user shifts from radio to broadcast and broadcast to digital,” he said. “This as just an evolutionary phase in viewing habits, in how viewers are discovering and consuming new content.”

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